We recommend connecting your site to Google Analytics (GA) via Google Tag Manager (GTM) to get the most out of your Prospectus Plus Performance Dashboard.

This allows:

Comprehensive tracking – Get deeper insights into user behaviour.
Improved reporting – More data means better decision-making.
Seamless integration – Your analytics dashboard will use GA as its primary data source.

If your site is already connected to GA via GTM, you're all set. No further action is needed. If you’re unsure, check with your team or follow the steps below.

How do I set up Google Tag Manager for GA?

Create a Google Tag Manager (GTM) account

Go to Google Tag Manager and sign in.
Click Create Account and enter your details.

Set up a container

When prompted, create a Web Container for your site.
Click Create, accept the terms, and you’ll see your GTM ID (e.g., GTM-XXXXX).

Add Google Analytics to GTM

Inside GTM, click Tags > New > Google Analytics: GA4 Configuration.
Enter your Google Analytics Measurement ID (found in GA under Admin > Data Streams).
Set the Trigger to “All Pages” and save.

Publish your GTM container

Click Submit and Publish to activate tracking.

How do I find my GTM ID?

Your GTM ID is located in:

Google Tag Manager dashboard (top-right, next to the account name).
Inside any tag you create, under Tag Configuration.

What should I do next?

Once you have your GTM ID, simply let us know in a support ticket, and we’ll deploy it to your site’s front-end in a matter of minutes.

If you need help, feel free to get in touch.

Recommended Setting: Enable Email Redaction in Google Analytics

Prospectus Plus does not send personally identifiable information (PII) such as email addresses to Google Analytics. However, analytics platforms can occasionally capture personal data if it appears within page URLs or query parameters.

To provide an additional safeguard, we recommend enabling Google Analytics 4’s automatic email redaction feature. When enabled, GA4 automatically detects and removes email address patterns from collected event data before it is stored.

How to enable email redaction in GA4

Log in to your Google Analytics 4 property.
Click Admin in the bottom-left corner.
Under the Data Streams section, select your web data stream.
Click Configure tag settings.
Select Redact data.
Enable Email redaction.

Once enabled, GA4 will automatically remove email addresses from URLs and other collected data fields.

Why this is recommended

Even when applications are designed not to transmit personal data to analytics platforms, enabling automatic redaction provides an additional layer of protection and helps ensure compliance with analytics data policies.

We recommend enabling this setting for all Prospectus Plus implementations using Google Analytics.