Integrating Google Tag Manager
Integrating Google Tag Manager (GTM) with Prospectus Plus is a straightforward process that immensely amplifies the capabilities of our platform’s built-in analytics. By connecting GTM, you can utilise third-party tools such as Google Analytics to deepen your insights into user interactions and behaviours.
Obtain Your GTM ID: First, you need to sign up for Google Tag Manager if you haven't already. Once your account is set up, you will be provided with a GTM ID, which uniquely identifies your tag container.
Send Us Your GTM ID: Send us your GTM ID to our support team via live chat, or by email.
Integration by Our Team: Upon receiving your GTM ID, our technical team will handle the integration on the backend of your Prospectus Plus platform. This process typically takes 24-48 hours, after which you will receive a confirmation email.
Start Tracking: Once integrated, you can begin setting up and managing your tags through the GTM interface. This includes adding Google Analytics tags, which will allow you to track page views, user interactions, and more alongside the analytics already provided by Prospectus Plus.
Enhanced Tracking Capabilities: Integrate seamlessly with Google Analytics for a comprehensive view of your digital prospectus engagement, augmenting the robust analytics already built into Prospectus Plus.
Agility in Updates; Quickly add and update tags without needing to alter code directly on your site, allowing for faster response to changes in tracking requirements.
Centralised Tag Management: Manage all your tags in one place, ensuring consistency and reducing errors, thereby streamlining the tracking and analysis process.
Compatibility with Third-Party Tools: Besides Google Analytics, GTM supports various third-party tracking and marketing tools, offering flexibility in how you gather and analyse data.
For further details on how to leverage Google Tag Manager within your Prospectus Plus experience, contact our support team directly via live chat. This integration is designed to provide educational institutions with precise, actionable insights, empowering your marketing team to tailor content and campaigns effectively and drive meaningful engagement.
Step-by-Step Guide to Integrate Google Tag Manager:
Obtain Your GTM ID: First, you need to sign up for Google Tag Manager if you haven't already. Once your account is set up, you will be provided with a GTM ID, which uniquely identifies your tag container.
Send Us Your GTM ID: Send us your GTM ID to our support team via live chat, or by email.
Integration by Our Team: Upon receiving your GTM ID, our technical team will handle the integration on the backend of your Prospectus Plus platform. This process typically takes 24-48 hours, after which you will receive a confirmation email.
Start Tracking: Once integrated, you can begin setting up and managing your tags through the GTM interface. This includes adding Google Analytics tags, which will allow you to track page views, user interactions, and more alongside the analytics already provided by Prospectus Plus.
Benefits of Using Google Tag Manager with Prospectus Plus:
Enhanced Tracking Capabilities: Integrate seamlessly with Google Analytics for a comprehensive view of your digital prospectus engagement, augmenting the robust analytics already built into Prospectus Plus.
Agility in Updates; Quickly add and update tags without needing to alter code directly on your site, allowing for faster response to changes in tracking requirements.
Centralised Tag Management: Manage all your tags in one place, ensuring consistency and reducing errors, thereby streamlining the tracking and analysis process.
Compatibility with Third-Party Tools: Besides Google Analytics, GTM supports various third-party tracking and marketing tools, offering flexibility in how you gather and analyse data.
For further details on how to leverage Google Tag Manager within your Prospectus Plus experience, contact our support team directly via live chat. This integration is designed to provide educational institutions with precise, actionable insights, empowering your marketing team to tailor content and campaigns effectively and drive meaningful engagement.
Updated on: 30/04/2024
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