📊Why should I connect Google Analytics?

We’re upgrading the analytics dashboard in your Prospectus Plus CMS, launching in 2025! To take full advantage of this, we recommend connecting your site to Google Analytics (GA) via Google Tag Manager (GTM).

This allows:

✅ Comprehensive tracking – Get deeper insights into user behaviour.
✅ Improved reporting – More data means better decision-making.
✅ Seamless integration – Your analytics dashboard will use GA as its primary data source.

If your site is already connected to GA via GTM, you're all set! No further action is needed. If you’re unsure, check with your team or follow the steps below.

📌 How do I set up Google Tag Manager for GA?

Create a Google Tag Manager (GTM) account

Go to Google Tag Manager and sign in.
Click Create Account and enter your details.

Set up a container

When prompted, create a Web Container for your site.
Click Create, accept the terms, and you’ll see your GTM ID (e.g., GTM-XXXXX).

Add Google Analytics to GTM

Inside GTM, click Tags > New > Google Analytics: GA4 Configuration.
Enter your Google Analytics Measurement ID (found in GA under Admin > Data Streams).
Set the Trigger to “All Pages” and save.

Publish your GTM container

Click Submit and Publish to activate tracking.

🔑 How do I find my GTM ID?

Your GTM ID is located in:

Google Tag Manager dashboard (top-right, next to the account name).
Inside any tag you create, under Tag Configuration.

✉️ What should I do next?

Once you have your GTM ID, simply email it to help@prospectus.plus, and we’ll deploy it to your site’s front-end in a matter of minutes!

If you need help, feel free to get in touch. Happy tracking! 🚀

Updated on: 11/03/2025